INSIDE THIS EDITION:

Hand in brand - PR's role in brand development
A business's name, logo, colours and other physical attributes are an important part of branding – but they are certainly not the only important elements. Creating a brand is about differentiation and a promise (that is delivered), and communicating these attributes consistently through websites, advertisements, HR, personal dealings with customers/potential customers and of course, your PR.

Prove it or lose it! Social proof in PR
In the modern world – anyone can make a statement, a claim or put forward an opinion. That’s the beauty of free speech. If you want that statement, claim or opinion to be heard in the media, however, it's not always as simple as opening your mouth. When putting your stories and ideas in front of the media, there is one primary thing that will increase your chances of actually being heard –

Future of media 2007 - the summit, the report, the interesting bits
The Future of Media Summit 2007 was held on July 18 in Sydney to explore the critical issues confronting the current and emerging worlds of media.

Social media - putting an end to the myths
Social media is a very important consideration for PR campaigns, but a few “myths” are beginning to emerge.