INSIDE THIS EDITION:

PR heads for 'greener' pastures
The current heavy focus on environmental issues like carbon emissions and water conservation are seeing businesses respond with new initiatives, and with them, new PR and marketing campaigns.

The future of PR: What every client should know
An article titled ‘The future of PR’ (by Ross Dawson) recently appeared in Marketing Magazine and highlighted some very interesting changes taking place in the world of PR. We take a look at some of these developments, and emphasise the importance from the client’s perspective.

Help us help you!
The decision to begin a relationship with a PR firm is a very important and exciting one. Taking the time to research and interview various consultancies is vital, but this is only the first step in ensuring you maximise your PR campaign.