INSIDE THIS EDITION:

Logically communicating emotion
Market research says stop being so logical in your communication approach, harness your emotions and let them lead the way

WOOSH! Bird? Plane? No....fast-moving PR crisis!
A PR crisis has never been a pleasant or easy thing to experience. But these days, the speed at which a business must respond to and manage a crisis provides a very interesting challenge.

Do journalists tell the truth? The Australian public says no
With over half of the Australian public (59%) agreeing that they don’t trust journalists to tell the truth, it’s no wonder that nearly three quarters of the population don’t believe the media are objective enough.