INSIDE THIS EDITION:

Richard Branson: The ultimate case study of PR v advertising
You may not want to fake your own death, but can you learn something from a master of media?

Mental block on blogs? How do blogs help corporate PR?
It seems that although most businesses agree that blogs are valuable, there is a lot of uncertainty surrounding their effective inclusion in a PR campaign. Let's clarify a few things...

Journalists, email and the internet: Why these things are important to your PR
Journalists use new technology to communicate with you and find out more about you - don't let them down.