INSIDE THIS EDITION:

PR, strategic planning & the journalist...the trail of truth
PR is all about creating and enforcing a strategic angle, but what happens once it lands in a journalist’s inbox?

Creative people under management
In a fast-moving, dynamic and competitive business environment, one of the biggest issues facing businesses is how to successfully manage “creative people”. This includes not only PR, advertising, marketing and design people, but also other employees who have the ability to feed constructive ideas back into the business. Companies are placing a higher importance on the fostering of innovation and are putting processes in place to ensure great ideas are not missed, even when they present themselves in abstract ways.

Think outside the square and boost media opportunities
Sometimes the best value PR can come from media that might initially appear unrelated or unimportant.