When launching a new product or service, a 'burst' of media coverage will help build the initial momentum of the business and complement other strategies such as advertising and marketing. It is critical to get your PR strategy right during a launch period because the public are forming initial opinions that can be very difficult to alter down the track.

Simply announcing the existence of the new product or service to the media is often not enough to guarantee publicity and ensure maximum return on PR dollars spent. Square One ensures launches and events are creatively designed to be media friendly, making certain that campaigns are implemented quickly and rigorously for maximum media impact.

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