The art of the PR hijack

July 27th, 2009

There’s nothing like a good PR hijacking. What is it? It basically involves one organisation putting the expense and effort into getting the attention of the public and then another organisation coming along uninvited to share the limelight, usually in a highly amusing way. To get your cunning and creative PR juices flowing check out the following hijacks – the first is a Nandos hijack of a Bruno premier and the second is a rebranding of ATM’s in Sydney’s CBD for Tax Today.

http://www.youtube.com/watch?v=nIUlpkPKGvA.

http://www.youtube.com/watch?v=vuRQACV8m3k.

 

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