June 29th, 2009
As the economic environment forces many businesses to revaluate their marketing and sales planning, PR tops the list for affordable options but not when an expensive long term retainer is the only option. We explore other PR fee options to help you through the tough times.
It is true what all PR practitioners preach. PR is best served long term and by a passionate professional. What they don’t say is that there are, or at least, should be other options.
At Square One PR we know that the marketing dollar can get a little stretched, which is why we offer a range of options to suit your current requirements and budget.
The Square One DIY PR Pack was designed as a resource tool for the PR novice, giving business owners or marketing managers every possible PR explanation, template and tip to create, implement and manage a successful PR campaign. The pack also comes with a free half hour consult with a senior consultant and a media list to get you kicking.
The Square One DIY PR Pack Chapter guide is perfect for those who are looking for a confidence boost with more information on a specific topic – for example, wondering how to communicate with a journalist in 2009? You’d simply purchase the “Submitting Stories to the Media” chapter and you’ve got your confidence back.
We also offer the Square One DIY PR Pack One Page PDF, which gives those looking for a quick refresher all the information they need to confirm that they’re on the right track and carry on with their PR efforts.
For those who lack the time or inclination (or both) to research and implement a PR campaign in house, Square One PR has also developed the bi-monthly retainer option to split the cost of a monthly retainer in two. The bi-monthly option means every second month is active, which is perfect for smaller business that generally have more specialised media, allowing time in between contacting relevant journalists and also allowing more time for business news to develop. The added benefit is that even in the “off” month, we will still handle any incoming media enquiries meaning you never miss an opportunity.
And yes, of course we also have the full retainer option for clients who enjoy the fact they can handball the whole campaign, from creative planning to reactive quoting, to us and we will passionately and proactively handle all media related activities (and usually more). This service wouldn’t be complete without a monthly activity report, all media clippings and a media gallery at the end of the campaign to show you what we achieved.
We are passionate about PR and achieving results in the media. We thrive off the challenge and enjoy the diverse nature of our work, whether it’s explaining PR to you and your colleagues, workshopping ideas, acting as an account assistant as you implement your own campaign or reporting to you what we achieve on your behalf. PR is for every business, you just need to select how it works best for you.
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