June 29th, 2009
When tough economic times hit, businesses are often forced to pull money from advertising and marketing and are often left wondering how they will continue to promote their business in a time when it’s actually most needed.
This is where Public Relations can step in – and many small and medium businesses are turning to PR because of the results it can achieve with minimum investment.
More and more businesses searching for alternatives are finding that PR is an cost-effective way to get products and services talked about in the public sphere. PR is gaining ground because of its affordability, reach and ability to convey a message when compared to other expensive tools such as advertising and direct mail.
A basic PR strategy can get your business mentioned in newspapers, magazines and on radio and TV without having to pay advertising dollars. In fact, it’s usually more effective because instead of reading or hearing an ad, your customers are reading and listening to stories that mention your business or product in a highly credible way.
PR used to be seen as an expensive ‘spin’ tool for big corproates, with success only achieved if you had ‘buddies’ in the media. This is not the case today.
Gaining media coverage is not about who you know or what you know, it’s ultimately how good the product or service is and how clever you are at promoting it and it’s a tool that is now accessible to small and medium businesses.
In particular, DIY options like the Square One DIY PR Pack, which provides instructions, tips and templates to help business owners identify and create PR opportunities in their business, are becoming one of the most popular choices for small-medium businesses wanting to promote their business. Why? Because with a very small investment and a few dedicated hours a business can be well on its way towards free media coverage.
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