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PR

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Welcome to Square One PR, the PR specialists.

The media is part of people's daily lives, which makes it a very useful tool for promoting and growing your business. The media (newspapers, magazines, radio, TV, internet) consists of both paid advertisements and other content that is of interest to readers, listeners and viewers. PR is all about tapping into the "other content" to get free publicity for your business.

A PR strategy will help your business use the media to:
- inform potential customers about a brand new product or service
- tell the general public or specific target markets about your business and why it's special
- shape the way it's perceived in the eyes of customers and potential customers

Gaining consistent media coverage for your business can increase new enquiries and traffic to your website, attract new customers, boost sales and give you an edge over your competitors.

Smart businesses start their PR planning at Square One.

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Inside Out: The Square One PR Newsletter

Click here to read this month's newsletter!

Inside the August edition:
- Hand in brand - PR in brand development
- Prove it or lose it! Social proof in PR
- Future of Media 2007 - the summit, report, interesting bits

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SEARCH FOR ARTICLES IN AUSTRALIAN NEWSPAPERS
Track your publicity and keep an eye on what the media are writing about your industry and competitors. This Square One-designed Google search engine only searches Australian newspapers.

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